How Much Should I Spend on My Web Site

Web Site Marketing

Marketing, SEO, etc ... buzzwords will be thrown your way over and over and eventually one of the companies will come with the right pitch to get you to really consider the marketing for your site. There are cheap marketing techniques out there, but most of these techniques will hurt your site more than help your site. Do not go cheap and cram "keywords" into your site where the keywords don't fit. Don't go cheap and have a company reword all your phrases and sentences to get a high ranking when it ranks you highly for the wrong searches! What good is a #1 ranking for a particular word when the word brings in the wrong type of potential customer?